EAT Factors Audit Checklist
(Expertise – Authority – Trust)

We have successfully extracted the solution from Google’s Instruction for accessors. We know what exactly you need to do to be in Google’s good graces and reach the top of search results! So, we devised a 7-step program to help customers comply with EAT requirements. Keep reading the article to find out more. Or check our new article about E-E-A-T update for YMYL pages in 2023. 👈

1. 1 Add complete information about the company.

Fill out the “About Us” page in details with comprehensive information: general description, history, experience, team, data on legal entities, content authors, details, etc.

2. 2 Provide extended contact information.

Provide a user with the opportunity to contact the company in convenient way, and maximum possible number of ways to contact the company: real physical addresses, phone numbers, email, messengers, online chats, forms of feedback, contacts of representatives.

3. 3 Place important information for clients.

Disclose information about the features of services and consumer protection – conditions of services, payment options, rules of return of goods/money, prescribed warranty, contraindications, etc. Provide an opportunity to ask questions and get support when needed.

4. 4 Prepare a useful content.

The main criteria for content quality are the informational value and practical usefulness of the materials. The quality of the page is influenced by the credibility and relevance of the information.

5. 5 Create/prove a positive reputation.

Take care of your company’s reputation – increase the number of positive ratings, encourage customers to leave feedback, keep track of the relevance of reviews, respond to feedback and respond to possible negativity, and resolve controversial situations.

6. 6 Demonstrate Merits and Achievements.

Externally validated recognitions and powerful media presence are the strong-reputation signals. Add information about awards, diplomas, company wins in rankings, etc. Add letters of appreciation from your partners, suppliers, distributors, etc.

7. 7 Build up as many backlinks and brand mentions as possible.

Give interviews, publish press releases, participate in industry rankings, industry events, and conferences, and create content and activities with a potential “viral” distribution effect or worthy of citation (contests, promotions, research, surveys, etc.).