SEO and Marketing Blog at VSM
EEAT update for YMYL pages in 2023:
Google Requirements
for E-commerce, Content & News Websites
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EEAT update for YMYL pages in 2023
Google has updated its EEAT requirements for YMYL (Your Money or Your Life) pages in May 2023, focusing on author expertise evaluation, content enhancement, and E-commerce guidelines. The steps to comply include evaluating author expertise, updating content to provide factual information with proper references, and implementing schema.org markup.
For E-commerce, companies should review their “About Us” section, analyze their link profile, assess advertisements, and manage company reviews effectively. Providing comprehensive business information and displaying banking details and product certifications are also recommended.
1. Evaluate the expertise of the author(s):
- 1. Create a list of authors who contribute to your platform.
- 2. Conduct a search using the author’s name along with their profession or specialization to find their publications, project involvements, and other professional information.
- 3. Compile a list of the author’s publications on your platform.
- 4. Gather information about other reputable platforms for which the author has written.
- 5. Document the author’s professional awards, certificates, achievements, education, and licenses.
- 6. Collect links to the author’s social media profiles and contact details.
- 7. Create a comprehensive author bio based on the gathered information for their personal page.
- 8. Obtain a high-quality photograph of the author for their page.
- 9. Establish dedicated author pages on your website, including a section for experts and individual pages with detailed information about each specialist. Implement schema.org/Person markup.
2. Update existing content:
- - Ensure that the content addresses the audience's queries and assists in decision-making.
- - Present factual information rather than opinions, while aligning with scientific consensus on medical topics. Support facts with references to reliable and authoritative sources.
- - Enhance the substance and presentation of the content. Assess the tone of the text, avoiding promotional language unless explicitly indicated. Thoroughly research the topic and verify the accuracy of facts.
- - Verify the validity of links, ensuring they lead to authoritative sources.
- - Provide explanations for specialized terms to cater to a broader audience.
- - Review the formatting and presentation to comply with relevant legislation.
- - Ensure that articles include author bylines.
- - Utilize schema.org/reviewedBy markup to indicate article reviewers.
- - Employ schema.org/citation markup for quotations from authoritative sources.
- - Improve underperforming pages by enhancing their content. Identify and address pages that have experienced a decline in rankings.
- - Monitor and moderate comments, removing spam and off-topic comments from your pages.
- - Designate individuals responsible for responding to questions in the article comments section.
3. EEAT requirements for E-commerce:
- 1. Review and update the “About Us” section of your website.
- 2. Include information about your company’s awards and professional achievements. Implement schema.org/Organization markup.
- 3. Evaluate your website’s link profile. Conduct a thorough audit of backlinks, removing any “toxic” links from unreliable platforms.
- 4. Analyze your linking strategy, assessing the quality of chosen donors and anchor text.
- 5. Assess the quantity and types of advertisements on your website, ensuring they are not aggressive, intrusive, or disruptive to content consumption.
- 6. Analyze company reviews. Create a list of major review platforms within your industry. Evaluate the sentiment of the reviews, take note of the raised issues, and collaborate with specialists to address them. Register your company on relevant platforms and respond to recent reviews.
- 7. Develop strategies to motivate customers to leave reviews about your company on prominent platforms. This could involve sending review request emails after a purchase or organizing a review collection system on your website through forms or surveys. Ensure all-natural reviews, including negative ones, are displayed on your site.
- 8. Provide comprehensive information about your business.
- 9. Display the banking details of your store on the website.
- 10. Include information about the product manufacturer.
- 11. Publish product certificates or service licenses, if applicable.
Final thughts for E-commerce!
Companies should focus on enhancing their “About Us” section, analyzing their link profile, managing advertisements appropriately, and effectively handling company reviews. Additionally, providing comprehensive business information, including banking details and product certifications, contributes to meeting Google’s requirements.
In conclusion, the EEAT update for YMYL pages in May 2023 brings important requirements for E-commerce, content, and news websites. Google emphasizes the evaluation of author expertise, urging the creation of comprehensive author pages with proper credentials and implementing schema.org markup. Updating existing content involves providing factual information supported by reliable references, improving content substance and presentation, and ensuring compliance with formatting guidelines.
Adhering to these guidelines will help websites enhance their expertise evaluation, content quality, and overall user experience, ensuring compliance with Google’s updated EEAT requirements.
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About the Author, Viktor Osypenko
Discover Viktor Osypenko! In the ever-evolving world of digital marketing, staying on top of the latest trends and strategies is crucial for online success. One individual who has made a significant impact in the field is Viktor Osypenko, an expert SEO and marketing blogger associated with Vik SEO Marketing Agency.
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