SEO and Marketing Blog at VSM
VSM
SEO and Marketing Blog at VSM
Table of Contents
Our PPC campaign winning formula
- Dive deep;
- Strong foundation;
- Multi-strategy approach;
- Never stop improving;
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Advantages of organic SEO services
- Cost-effective compared to SEM/PPC;
- Organic SEO builds more credibility and trust;
- SEO is an investment in business growth;
- SEO is done to last;
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Why we are the best web design studio
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- SEO friendly web design;
- Page-speed optimized;
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How to Increase Your External Brand Presence?
Early in 2026, amid rapid AI growth, many sites lost their traffic in the latest Google updates. Our client’s traffic, however, more than quadrupled.
Here’s what we did: Most businesses create content once and hope it ranks forever. VSM took a different approach with a client in the talent research niche, and the results are fantastic! We increased their external brand authority and achieved a 318% increase in organic traffic.
The Problem: Our client had solid content but zero external brand presence. When Google’s updates hit in mid-2025, sites with no brand signals got crushed. We needed to fix this.
The Solution: Instead of churning out new content to replace lost traffic, we pivoted our strategy. Over the next 3-4 months leading into early 2026, we repurposed their best-performing articles into different formats and distributed them strategically.
Here is our step-by-step guide:
- 1. Identify Your Best Content Pull your top 3 articles by traffic from Google Analytics. Look for content that:
- → Already ranks well
- → Has strong engagement (comments, shares, time on page)
- → Solves a specific problem
- → Contains unique data or insights
- 2. Competitive Research First, we identified the sites outranking our client for target keywords. Then, we assessed our top 3 competitors’ external brand presence using AI to get an additional list of targeted platforms. We fed our top competitors into different AIs and asked: “What niche industry forums, subreddits, and platforms are these brands most frequently mentioned on?”
- 3. Break Content into Multiple Formats One article became 11+ pieces of distributed content. For each article, we created:
- → 1-2 outreach blog posts
- → 3-5 social media posts (LinkedIn, Telegram, Facebook, Instagram)
- → 2-3 Reddit posts (different subreddits, different angles)
- → 1-2 industry forum posts (niche-specific communities)
- → 1-2 Medium articles (with a link back to the original)
- → 1-2 Quora answers (linking to the full article)
- → 2-3 Email newsletters (driving engagement)
- 4. Reddit Strategy is Key Reddit hates self-promotion. But they love helpful content. Here’s what worked:
- → Join relevant subreddits 2-3 months before posting and comment genuinely on other posts first
- → Extract the most valuable insight from your article and share it as a text post (not a link)
- → Add “I wrote a detailed guide on this if anyone wants the link” at the END of your post
- → Only share the link when people ask for it in the comments
Example: Instead of “Check out my guide to X,” we posted “Here’s exactly how I solved X problem” with the full solution, then mentioned the complete guide existed. Result: 40+ upvotes, dozens of comments, and genuine engagement instead of being flagged as spam.
- 5. Build Third-Party Consensus This is what Google actually cares about. Every mention builds “third-party consensus” that Google tracks for brand authority. We got the client mentioned on:
- → Industry forums (genuine participation, not spam)
- → Niche Facebook groups
- → LinkedIn discussions
- → X (formerly Twitter) threads from industry voices
- 6. Track Brand Searches and Update the Strategy Accordingly We monitored brand search volume using Google Analytics and Search Console. Within 3-4 months, branded searches increased by 118%.
Conclusion: Why This Works
This strategy signals to Google that people actively seek out this brand. Google’s algorithm now heavily weighs brand signals. Sites with a genuine brand presence—where people are searching for them, mentioning them, and discussing them—survive updates better.
The Results We Achieved:
- 1. 318% increase in organic traffic
- 2. Survived Google’s core updates (when competitors dropped)
- 3. Branded searches up 118%
- 4. 14+ quality backlinks earned
- 5. Featured in 5 niche publications
Your Action Plan:
- → Start with your top 3 articles
- → Complete competitive research
- → Repurpose each into 11+ formats
- → Join 3-5 relevant communities and participate genuinely
- → Share insights (not links) first
- → Track brand searches monthly
Want to survive the next Google update? VSM will run a free audit showing exactly where your brand signals are weak and what to fix. Get a quote for affordable SEO services with VSM today to achieve your traffic goals →
Get your checklist for SEO audit of basic EAT factors.👈
About the Author, Viktor Osypenko
Discover Viktor Osypenko! In the ever-evolving world of digital marketing, staying on top of the latest trends and strategies is crucial for online success. One individual who has made a significant impact in the field is Viktor Osypenko, an expert SEO and marketing blogger associated with Vik SEO Marketing Agency.
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