The winning web design process checklist
for a service page
Great webpages do not happen by accident. They’re the results of strategic thinking,
clear messaging, and web design excellence!
Table of Contents
Introduction to the Winning Web Design Process
from Scratch for Beginners
To ensure a smooth and effortless creation process, both copywriters and web designers benefit from an updated internal Standard Operating Procedure (SOP). This SOP provides transparency throughout the web design process, delineating the boundaries between copywriting and web design. It facilitates a seamless journey from start to finish.
This checklist caters to both web design newbies and seasoned professionals. It outlines a winning web design strategy that has proven its effectiveness at VSM and aligns perfectly with Google’s best practices in 2023.
Expert content is the cornerstone of successful web design. Achieving high-quality, engaging copy requires in-depth research on the chosen topic to establish oneself as an authority. Focusing on satisfying user search queries is paramount.
Web Design KPIs
A successful web design aims to create a visually stunning webpage with impeccable SEO health and professional content. It adheres to the best practices for Return on Investment (ROI) and ensures the highest standards of User Experience (UX). Key performance indicators include low bounce rates, exceptional user experience, advanced ROI, captivating web design, and professional content tailored to specific search queries. The design also naturally attracts backlinks, showcasing the brand’s professional expertise.
At VSM, we’ve conducted extensive research on web design best practices in 2023. We’re excited to share our findings with you. While we’ll continue refining this SOP, there’s no need to wait for perfection. Download and utilize our free winning web design process checklist now and provide us with your valuable feedback tomorrow. We’re dedicated to assisting you!
The winning Web Design Process Checklist for Crafting an Exceptional Service Page
1. □ *Topic and Competitive Research
2. □ *Sky-Scraper Content Strategy and Outline
3. □ *Webpage Copy Creation
4. □ * Keywords optimization with SurferSEO
5. □ *Copy Review and Refinement
6. □ *Revisions, Updates, and AI Quality Check
7. □ *Web Design Strategy and Functionality Planning
8. □ *Custom Image Creation
9. □ *Web Design, Development, and Animation
10. □ *Mobile Optimization
11. □ *Interlinking Planning and Execution
12. □ *Final Comprehensive Check
13. □ *Launching and Submission
14. □ *Keyword Rank Tracking Setup
15. □ *Google Analytics Goals Setup
16. □ *Basic or Advanced Link Building
The Comprehensive Checklist for the Ultimate Web Design Process Explained
When embarking on the journey of crafting a service page through web design, a meticulous process must be followed to ensure the creation of an impactful and engaging online presence. Below, we break down each step of this process, shedding light on the intricacies involved in crafting a successful web design.
- 1. Topic and Competitive Research:
Initiate the web design process by conducting thorough research on the chosen topic. Collaborate with the client and manager to confirm keywords. Utilize tools such as Google and the online service ‘thruuu’ to generate topic ideas. Competitive research is integral for swiftly identifying the best content options.
- 2. Skyscraper Content Strategy and Outline:
Employ the skyscraper technique, aiming to outshine competitors by making your webpage 10 times superior to the top-ranking SERP pages. Compile essential elements during competitive research, including calls to action (CTAs), content structure ideas, meta-tags, marketing strategies, and technology to cater to customer queries. Refine your content outline based on H1 and H2 headings, a Q&A section, and image ideas.
- 3. Webpage Copy Creation:
Generate your webpage copy after gathering key elements: main topic (H1), a list of keywords (3-6), brand messaging tailored to the service, two CTAs, a title, and a description. Craft an introduction paragraph and featured snippet definitions. Prioritize service definitions, goals, and KPIs. During copy creation, integrate keywords, long-tail keywords, brand messaging, marketing strategies, and E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) information.
- 4. Keywords optimization with SurferSEO:
Quickly optimize your new webpage based on data from top-performing search results. Or create new ready-to-rank article in minutes with cutting-edge AI technology.
- 5. Copy Review and Refinement:
Conduct a meticulous review of your copy, ensuring the incorporation of keywords, brand messaging, marketing strategies, CTAs, and E-E-A-T information.
- 6. Revisions, Updates, and AI Analysis:
After preparing your copy, undergo 2-4 rounds of revisions and updates. Leverage Open AI to identify and fix any potential issues, adhering to prompts such as “Correct grammar, spelling, and wording for the article below: “|””. Ensure a professional tone suited for the target audience.
- 7. Web Design Strategy and Functionality Planning:
Strategize web design based on competitive research, industry best practices, and personal experience. Seek inspiration from relevant videos on platforms like YouTube. Consider utilizing wireframes or visual guides to plan visual patterns.
- 8. Custom Image Creation:
Create custom images that harmonize with the website’s color palette. Draw inspiration from competitive research and verify image usage rights. Image consistency is crucial for a cohesive service page. Adhere to copyright regulations to avoid legal issues.
- 9. Web Design, Development, and Animation:
Implement your web design concepts professionally, incorporating meta-tags, marketing forms, micro-markups, review plugins, and additional content blocks. Ensure all design and functionality components are user-friendly, lightweight, SEO-optimized, and mobile-responsive. Prioritize image requirements and loading speed.
- 10. Mobile Optimization:
Optimize for various devices and browsers, rectifying fonts, title and image placements, and unnecessary indents. Enhance paddings, margins, and user experience, while prioritizing mobile indexing for Google. Craft professional, concise, and easily navigable marketing forms.
- 11. Interlinking Planning and Execution:
Plan interlinking systematically using an Excel document, detailing source and target pages, anchor text, and attributes. Optimize link titles and anchor appearances.
- 12. Final Comprehensive Check:
Thoroughly examine web design, content, mobile responsiveness, loading speed, micro markup, on-page SEO, E-E-A-T compliance, and technical aspects. Implement updates promptly upon web designer completion.
- 13. Launching and Submission:
Launch the webpage after comprehensive checks, issue resolution, and positive feedback. Submit the webpage to Google Search Console for indexing.
- 14. Keyword Rank Tracking Setup:
We utilize various keyword tracking systems, both automatic and manual. For manual tracking, provide a list of 20-30 keywords, including long-tail variations.
- 15. Google Analytics Goals Setup:
Request an Excel document for goal planning from a manager. Set up Google Analytics goals for 2-5 pages in batches.
- 16. Basic or Advanced Link Building:
Encourage clients to invest in link building campaigns, vital for SEO success. If advanced link building is not feasible, engage in basic link building through social media platforms. Deliver high-quality content and images for this purpose.
In conclusion, the ultimate web design process encompasses meticulous research, strategic planning, expert content creation, and technical execution. By following this comprehensive checklist, you can create an impactful and engaging service page that resonates with your target audience.
Inspirational Video
on Stunning Web Design
About the Author
Discover Viktor Osypenko, An Expert SEO and Marketing Blogger at Vik SEO Marketing Agency
Final Thoughts
Create a stunning service page that ranks high on Google by following these web design steps. With our free winning web design process checklist, achieving marketing and ROI best practices, exceptional UX, and KPIs is straightforward. Remember to reach out to VSM for expert web design services that incorporates clear marketing messaging, strategic thinking, and excellent design. Address your questions and concerns, and start your winning web design journey with VSM today.
