YMYL Audit Checklist
(Your Money Your Life is a SEO Ranking Factor)
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What is YMYL?
Millions of users turn to Google every day to find critical information on healthcare, employment, finance, nutrition, and so much more. If some of that information is wrong, it can be a huge problem for Google.
That’s the type of content that Google calls YMYL or Your Money or Your Life content. What this means, according to google, is content that could affect the searcher’s health, financial stability, safety, or happiness.
Google protects its users from bad YMYL content by looking for certain topics and keywords and by looking through the content of your pages that affects your trustworthiness, like your About page or BIO.
The YMYL problem
If you have a website that talks about any of the following topics, then your website could be at risk of getting a low ranking because of YMYL algorithm:
finances, health, and safety, E-commerce, Government and civics, Significant decisions (Which Uni to attend, buying a house, etc.), or information about groups in a demographic, such as religions, nationality, age, race, nationality, gender, etc.
How to optimize for YMYL?
The solution is adding the relevant topics, keywords and content that demonstrates your credibility.
Using the correct keywords will help you avoid getting your site filtered by YMYL ranking algorithm. We list all relevant topics and keywords in this article for your convenience.
AND
You must write the best content for your About Us and Bio pages. It’s important to write highly accurate information about your company on the About Us page that describes what your company does and how the product or service is created, delivery, and adds real value to people in your niche.
In this article you will find out which changes you need to make to your site to pass Google’s strict YMYL ranking algorithm.
Check this chapter for Corporate Websites
- 1 Jobs;
- 2 News;
- 3 Processing of personal data;
- 4 Privacy Policy;
- 5 Agreement;
- 6 Cases;
- 7 Rating and reviews of the company and employees;
- 8 Methods of payment, if there is a payment on the site, information that it is safe;
- 9 Methods, terms, and cost of delivery with a comprehensive description of the service implies that;
- 10 Information about expert staff members in the field and the ability to contact them personally;
- 11 Employee expert publications;
- 12 Button to call me back, a form for questions;
- 13 Information about termination of contract, form for requesting a refund;
- 14 Subscription to a mailing list;
- 15 Loyalty program, discounts, promotions, bonus program;
- 16 If the service is performed in a particular room, photo/video locations (quality) ;
- 17 Certificates/licenses/etc.;
- 18 About Us;
- 19 To corporate customers;
- 20 Contacts, the scheme of travel, legal information;
- 21 Regional branches;
- 22 Page where you can see the status and track the request – optional;
- 23 Service page(s) ;
- 24 Appearance, maximum information (it should be clear what this service is, what it includes, who it is for, and other necessary information) ;
- 25 Instructions on how to request/enroll;
- 26 Video about the service (preparation, process, results, ect.) ;
- 27 Certificates/licenses/etc.;
- 28 Proof of expertise and reliability of the company (well-known clients, publications of company specialists, etc.);
- 29 Testimonials;
- 30 Information about the staff experts in the given field and the possibility to contact them personally, links to their expert publications on third-party resources, their licenses and certificates, education, work experience, photos, etc. ;
- 31 Button to call me back, a form for questions;
- 32 If the service implies tabs: information on how to prepare for the service, what to bring with you, the process of providing the service, what’s after the service, what the problems can be, and how to solve them;
- 33 Photo. All pictures – good quality, in sufficient quantity;
- 34 Information about the warranty;
- 35 If the service implies: the methods, timing, and cost of delivery within sight with a brief comprehensive description;
- 36 “Question-answer” plus allow each visitor to quickly and without registration ask your question;
- 37 Similar services and services that can complement this;
- 38 Contacts briefly;
Check this chapter for E-commerce Websites
- 1 Instructions on how to make a purchase;
- 2 Processing of personal data (user agreement) ;
- 3 Privacy policy;
- 4 Agreement;
- 5 Certificates/licenses/etc. ;
- 6 Rating and reviews of the store, including third-party resources, links to third-party resources with reviews;
- 7 Methods of payment, information that a payment is secure on the site;
- 8 Methods, terms, and cost of delivery with a comprehensive description, information about self-delivery;
- 9 Information about the staff experts in the field and the possibility to contact them personally, links to their expert publications on third-party resources;
- 10 Button to call me back, form for questions;
- 11 Information about returns, cancellations, and returns request form;
- 12 Subscription to the mailing list;
- 13 Loyalty program, discounts, promotions, bonus program;
- 14 Page where you can see the status and track your order – optional;
- 15 About us;
- 16 To corporate clients;
- 17 Vacancies;
- 18 News;
- 19 How to register;
- 20 Popular products;
- 21 Contacts, directions, legal information;
- 22 Information if company/goods/something else is insured (with documentary proof) ;
- 23 Regional branches;
- 24 Proof of seller’s expertise (publications, participation in seminars/forums/symposiums, etc., unique reviews and advice – anything that will show that the seller knows his product) ;
- 25 Product card;
- 26 Appearance: maximum information (it should be clear what the product is, what is it for, and other necessary information ) ;
- 27 Video about the product;
- 28 Certificates/licenses/etc. ;
- 29 Rating and reviews of the product, including third-party resources, links to third-party resources with reviews;
- 30 Information about expert employees in the field and the possibility of contacting them personally;
- 31 Instructions and reviews for our products;
- 32 Photo: figuratively divide the product into 7-10 equal parts, each of which should be on the photos of goods. All the photos are of good quality. ;
- 33 The tab “Description” with a photo and a detailed review;
- 34 The tab “Features”: manufacturer’s information, equipment, technical specifications, composition, and so on. ;
- 35 Tab “Rules of Use”: If the item in question does not have any specific rules of operation, a standard text is written with the seller’s recommendations;
- 36 Tab “Warranty”: Information about the return, refusal to buy during the inspection of the goods, a form for a claim;
- 37 The tab “Delivery”: Methods, terms, and cost of delivery in the visibility area with a brief comprehensive description, information on self-delivery;
- 38 Tab “Question-answer” plus allow each visitor to quickly and without registration ask your question;
- 39 Tab “Payment”: Methods of payment are easily visible, information that the payment on the site is safe;
- 40 Analogues, related products;
- 41 Contacts briefly;
In conclusion
Google protects its userbase when they make decisions regarding the searcher’s health, financial stability, safety, or happiness. Google does this by looking for certain topics, keywords and accessing the credibility of your content. That’s why you should write the most credible content you can muster and use the correct keywords, which depend on the topic(s) on your website. Call VSM today to get your website optimized for YMYL factors!
Learn more about EAT factors audit checklist.👈
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