The best Guest-Posting techniques in 2022
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Guest Posting process
Guest Posting process is when you offer to write content for another website you like. You write that content and place a back link to your own website in the process.
The goal is to write an email that stands out, get people’s attention, and secure awesome back links!
Guest Posting process starts with LINK PROSPECTING
It’s the act of determining which websites you want to get backlinks from. We’re targeting the most authoritative and the most relevant websites for a given keyword. The goal of prospecting is to get the hardest back-links from Page one.
To sum up, our target audience for link prospecting are websites that are on the first page of Google based on your given keyword, relevant websites that link to them, and other awesome websites.
After we identified the goals, let’s move on to prospecting techniques.
We reach out to webmasters and offer them to re-write their old but successful content and resurrect it to the top of search engines. How to search? We take one website of our prospecting list and check it on Google: site:their.website.com intitle:2020. Pick the right topic and send them an email.
Technique #2
We reach out to webmasters and offer them to write missing content that their competitors have.
How to search? We take 2-3 competitors and analyze their keywords for Content Gap in Ahrefs. We offer a couple of topics on these keywords to pitch. We take search volume and keyword difficulty into consideration.
Email example.
Hey John,
I’m the content editor for and a long-time reader of your website, ever since 2015 when you guys were just starting to become a force online.
I was doing some research and found some topic pieces that you could easily produce and pull traffic for. In fact, your competitors , rank for them, and they have a small fraction of your authority. I offer three topics on different keywords to choose from.
I’d like to write one of those for you (free of charge, just trying to get more publication work). I have actually done that before on , and now I’m ranking #3 for that topic.
If this sounds good, please choose which topic you’d like, and I will start this evening.
Regards,
Vik
Technique #3
You use technique #1 or #2, but this time instead of adding one back link to your website – you add another back link to your friend’s website in your Guest posting, and he does the same for you in return.
Your friend’s website has to be in the same niche with a website Domain Rating of 30-40. You may choose webmasters who reached out to you for link-building purposes lately.
You shoot them an email with an idea like: I’ll sneak you a link in my Guest Posting content, and you’ll do the same. We’ll keep things even by tracking the progress in a spreadsheet. How does that sound to you?
Learn more about benefits of broken link-building.👈
Conclusion
We have looked through the best Guest Posting Techniques that work really well with us at VSM. Those techniques imply placing your guest post by offering to re-write existing content, offering to write new content that they don’t have, by adding a backlink to your friend’s website in your guest posting, and he adds your backlink in his guest post in return. Remember to choose the right websites for link prospecting, and Good luck!
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